Consumer Theory (disambiguation)

Consumer Theory may refer to:

• 💡

  Consumer theory (microeconomics)

  A branch of microeconomics that models how consumers make choices and demand based on preferences, budget constraints, and utility maximization.

• 💡

  Consumer theory in marketing (consumer behavior / decision-making)

  Marketing-oriented theories and models describing how consumers perceive, evaluate, and choose products and brands.

• 💡

  Consumer theory (welfare and household demand, including revealed preference)

  A variant tradition within economics focused on characterizing demand and welfare effects using tools like revealed preference and indirect utility methods.