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Tie In Media Tie In may refer to:
A general term for products (e.g., books, comics, games, merchandise) released to promote or accompany a film, TV show, or other media franchise.
Tie-in publications—especially novels or adaptations—released alongside or to capitalize on the popularity of a film, series, or other media property.
Promotional tie-ins where brands partner with entertainment properties to co-market products and content.